Our Story

Based in NY, BIONOVA launched the first concept of customized skincare in 2004 with Barneys New York and retailed successfully there for the next 14 years. The treatments were custom designed with the clients name on the jar, made fresh in 48 hours and chance of formula repetition 1 in 60 million. The bespoke service was also offered at Harrods & Peter Jones UK ranging from $200-$600 a jar. The advanced treatments used a proprietary formulation method is based on 25 years of R&D.

Founded by a research scientist and a medical doctor - Dr. Danielov M.Ph.D dedicated his lifetime to researching the human body and discovered methods to "copying" nature, being featured for his discoveries in Forbes, NY Times and many publications.

He received a Medal Honors by SCS Society Of Cosmetic Scientist UK for creating the biotech delivery system NuCell Direct™ which is the core of all our formulations - a method of replicating the Human Cell.

The proprietary encapsulation and delivery method of actives ingredients allows us to combine now precise quantities of active ingredients into one complex for increased bio-availability & shelf-life.

Our commitment and focus is rooted in using the 25 Years of R&D in proprietary bio-technology and provide formulations that work in Harmony with the body and have strong ethical integrity to keeping our formulations safe and effective for the immediate and long term use.

Our approach is to "copy" how our body works rather then introduce new chemicals and foreign ingredients to the body. Allowing the skin and body to be replenished with nutrients it naturally produces this allows the skin to actively "self-heal" various skin conditions ranging from dry skin, oiliness, acne and anti-aging, rosacea and other skin concerns. 

We have now launched our Ready to Wear Collection available with our retail partner Macys.com bringing our result oriented biotech formulations for everyone.

We look forward to serving you.

BIONOVA TEAM